Privacy Policy

Effective Date: [6/6/2025]

Scope of This Policy

This policy applies to information we collect:

  • On this Website
  • In email, text, and other electronic messages between you and this Website
  • When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy

This policy does NOT apply to information collected by:

  • Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries)
  • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website

This Policy is compliant with the provisions set out in the General Data Protection Regulation 2016/679 (GDPR).

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this Privacy Policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Transparency and Choice

People have different privacy concerns. Our goal is to be clear about what information we collect and how we use it so that you can make meaningful choices about your decision to provide information to us and any obligations you may have with regard to the information or this policy.

For Individuals 13 Years Old or Younger

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13.

If you are under 13, do not:

  • Use or provide any information on this Website
  • Register on the Website
  • Make any purchases through the Website
  • Use any of the interactive or public comment features of this Website
  • Provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use

If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at contact@paternitynj.com.

Where you are submitting personal data on behalf of a child, please be aware that this Policy shall also apply to the child’s personal data. We have done our best to write this Policy in simple clear terms, but if you have any questions concerning this Policy or your child’s personal data, please contact us at contact@paternitynj.com.

For the purposes of the GDPR, the Data Controller is: Paternity NJ, 299 Glenwood Ave, Bloomfield, NJ. Email: contact@paternitynj.com

Why We Collect Data

We collect data in order to provide paternity testing services. When you contact Paternity NJ we keep a record of your communication to help solve any questions or issues you may be facing. Records may be in the form of phone recordings, email or notes on your case file.

We require personal data when:

  • An appointment is made
  • An order is placed and paid for
  • To complete paternity testing orders

We cannot deliver the service without this information. By purchasing a service and providing this information, you give consent to process the personal data for the purpose of providing our paternity testing services, in line with the Paternity NJ privacy policy.

We do not use personal data for any automated decision making or profiling for marketing purposes.

What Type of Data We Collect

Information You Give Us

The type of data we gather from and about individuals may include, but is not limited to:

Personal Data and Unique Identifiers:

  • Name
  • Home Address
  • Email address
  • Phone number
  • Date of Birth
  • Credit/Debit card details

Pseudonymous Data or Aggregated and Anonymized Data:

  • Personal data that has been subjected to technological measures (like hashing or encryption) such that it no longer directly identifies an individual without the use of additional information

Under ‘Special Categories’ of Data, We Will Also Collect:

  • DNA sample/profile
  • Sex at birth
  • Ethnic Origin
  • Family relationship information relevant to paternity testing

Please note: We will always obtain additional consent for this additional personal data, which may be withdrawn at any time. However, withdrawal of consent to process this data will result in our inability to complete the paternity testing service requested.

The information we collect on or through our Website, telephone calls and emails may include:

  • Information that you provide by filling in forms on our Website
  • Information provided at the time of registering to use our Website, purchasing our products or services, or requesting further products or services
  • Information when you report a problem with our Website
  • Records and copies of your correspondence (including email addresses), including telephone calls and emails, if you contact us
  • Your responses to surveys that we might ask you to complete for research purposes
  • Details of transactions you carry out through our Website and of the fulfillment of your orders
  • Financial information required before placing an order through our Website
  • Your search queries on the Website

Information We Collect About You

With regard to each of your visits to our site we will automatically collect the following information:

Technical Information:

  • Internet protocol (IP) address used to connect your computer to the Internet
  • Your login information
  • Browser type and version
  • Time zone setting
  • Browser plug-in types and versions
  • Operating system and platform

Information About Your Visit:

  • Full Uniform Resource Locators (URL) clickstream to, through and from our sites (including date and time)
  • Products you viewed or searched for
  • Page response times
  • Download errors
  • Length of visits to certain pages
  • Page interaction information (such as scrolling, clicks, and mouse-overs)
  • Methods used to browse away from the page
  • Any phone number used to call our customer service number

Information We Receive from Other Sources

We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers) and may receive information about you from them.

We may be able to access information about you from various social networking sites, only if you expressly agree to this. Should you require further information in respect of a third parties’ privacy policy, then please contact them directly.

If we do receive information about you from third parties, we will notify you, within one month of receiving such information, of the exact information which has been received, and who these third parties are.

Information That We Share

We do not share personal information with companies, organizations and individuals unless one of the following circumstances applies:

We provide personal information to our partner laboratories or other trusted businesses or persons to process paternity testing services for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.

We may share your information when:

  • Required by law or legal process
  • To protect the rights, property, or safety of Paternity NJ, our users, or others
  • In connection with a merger, acquisition, or sale of all or a portion of our assets
  • With your explicit consent

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the internet or electronic storage is 100% secure.

Your Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate personal data
  • Erase your personal data
  • Restrict processing of your personal data
  • Data portability
  • Object to processing
  • Withdraw consent at any time

To exercise these rights, please contact us at contact@paternitynj.com.

Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

Paternity NJ
299 Glenwood Ave
Bloomfield, NJ
Phone: 973-718-4515
Email: contact@paternitynj.com


This Privacy Policy was last updated on [June 6th, 2025]